South Africa makes play for international MICE tourism

Derek Hanekom, minister of tourism for South Africa, outlined how South Africa, as a world-class business events destination, will respond to the next decade in the face of rising interest in the African continent.

Speaking at ibtm world in Barcelona, Hanekom outlined how South Africa hosted 124 international association conferences in 2014 alone which attracted just under 70 000 industry professionals.

Of these 124 conferences, 81 per cent were international rotating events.

He also reminded all that the South Africa National Convention Bureau has only been in existence for three years.

Looking to the future, SANCB has secured 163 bids for South Africa between 2016 and 2020, from industry sectors as diverse as mining, health and agriculture.

Collectively they are expected to bring over 150,000 delegates to South Africa and contribute approximately R3.1billion to the economy.

“The potential of Africa for the MICE industry is exponential.

“The tide has turned, we can see that our growth opportunities are now also within the African market.

“There are 770 registered African Associations on the ICCA database.

“Some 178 of these are based in South Africa and 592 on the rest of the continent and 218 regional conferences were registered on the continent in 2014 resulting in 610 events over the last five years.

“South Africa only hosted 63 of these events in the past five years,” said Hanekom.

The first African Association Society of Executives, which was formed this year, will hold its first AGM at Meetings Africa 2016, SANCB’s signature business events trade shows held annually in February at the Sandton Convention Centre in Johannesburg.

Other new developments include identifying and collaborating with a key strategic partner to oversee the management of the tradeshow going forward.

Source: breakingtravelnews

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Tanzanian lodge wins top award

DAR ES SALAAM, Tanzania – Singita Serengeti (Pty) Limited, operators of Singita Serengeti, last week were given the Condé Nast Traveller Readers’ Travel Award. 

Graham Ledger Singita Serengeti Managing Director said:  “I am extremely proud of my team.  We have been working diligently for years making sure that every facet of the business is treated with the utmost care and attention which in turn elevates the guest experience to levels that are truly world class.”

He said  his team are humbled, honoured and thrilled with winning this prestigious award from Condé Nast.

Devota Mdachi , the  acting Managing  Director of Tanzania Tourist Board (TTB)

said:  “Having just recently launched our new campaign to brand Tanzania as one of Africa’s best tourist destinations, I am excited that Singita Serengeti are working very well to promote our tourism and hospitality industry which in turn places Tanzania at a higher position as one of the most preferred destinations in the world.”

Singita Serengeti was chosen as the ‘Best hotel in the world for service’, taking second place in the ‘Best Hotels in the Middle East, Africa and  Indian Ocean category, and third place in the ‘Top 100 Travel Experiences in the World’.

This was after readers and visitors voted it the best in terms of its location, service and the guides, trackers, chefs, cleaners and waiters.

According to him Tanzania will also benefit hugely as a destination on the world travel calendar as awards such as these bring a lot of positive attention and enormous credibility to the host country.

“Being recognized as the best Hotel in the World for Service from an influential magazine like the Condé Nast Traveller is an honour and it demonstrates that Singita Serengeti is on the right track where hospitality is concerned,” Ledger said.

Recently President Jakaya Kikwete officially launched a high quality television advert with the tag line of branding Tanzania as the ‘The Soul of Africa’ and an online Tourism Destination Portal.

The new advert will be aired in CNN and BBC for six months from October this year. Before rebranding, in the world tourism markets, Tanzania was known as the ‘Land of Kilimanjaro, Zanzibar and The Serengeti’.

With an estimated readership of over one million readers worldwide, Condé Nast Traveller UK is the foremost authority in unbiased travel and destination reporting, and is globally renowned as one of the world’s leading travel magazines.

Singita has developed from a single-lodge company to one that is now responsible for a million acres of land, operating 12 lodges and camps in five wilderness regions across three African countries Tanzania, South Africa and Zimbabwe.

Source: busiweek

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