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Joburg Tourism campaign: making visitors feel welcome

Joburg Tourism launched the Welcome to Jozi – Make a Visitor’s Day! campaign with the aim to encourage Joburg’s residents to make visitors feel welcome. The campaign is designed to educate and inform Johannesburg residents on being Johanessburg ambassadors, promote the city and enhance visitors experience.

As Africa’s most visited city and the continent’s leading business and lifestyle destination, Joburg attracts visitors from Gauteng, from South Africa’s other provinces, from other African countries and from destinations around the world. The reasons they come to Johannesburg are as diverse as the visitors themselves. They could be students studying at our tertiary institutions, people who come for medical reasons, business people visiting the city for meetings, business events, exhibitions and incentives, sports enthusiasts, concertgoers, those seeking leisure, lifestyle, heritage and cultural experiences, and those who come to visit friends and relatives.

Demonstrate and sell product over three busy days

Joburgers encouraged to make a visitor’s day

The Welcome to Jozi – Make a Visitor’s Day Today! campaign takes a collaborative approach with Joburgers to go the extra mile and make a visitor’s day. They are encouraged to be helpful, courteous and friendly. This may be a simple gesture such as helping a visitor with directions. They are also encouraged to learn more about visitors to Joburg, for example by providing Indian diners with plenty of serviettes and a finger bowl as they generally eat with their hands. The campaign will also educate locals on how to interact with visitors, for example etiquette and conversing in their languages to make them feel welcome

Joburgers can also make a visitor’s day by showing them the city’s rich culture, heritage, leisure and lifestyle attractions and activities. This means that they have to be familiar with the city’s tourist attractions and how to access them. As in many other destinations around the world, residents often remain unaware of their city’s tourism and leisure offerings and the campaign aims to address this.

Joburg is so much more than a stopover city, with a great deal to experience and explore. Our struggle history, and culture and heritage attractions provide fascinating insights into the city’s past and current developments.

Among the many exciting things to do:

• Visit historical sites such as the Apartheid Museum, Constitutional Hill and Liliesleaf

• Take a walking or cycling tour of Soweto or downtown Joburg

• Hang out in the funky Maboneng District and Braamfontein where you’ll find Joburg’s hip crowd exploring art galleries, theatres, bookstores, food markets, bars, specialty stores and more

• Adventure and adolescent junkies love the bungee jump at Orlando Towers in Soweto, zip lining in Melrose and go-karting at Kyalami Race Track

• The City Sightseeing Red City Tour hop-on-hop-off bus takes visitors to some of Joburg’s most iconic attractions and is a must-do adventure for any visitor to Joburg

• Eating out at our many fine restaurants for a culinary experience

• Shopping at our world class malls

• Explore Joburg’s art scene at fine art galleries and markets

• Enjoying world-class productions at our many theatres

• Taking part in our many outdoor annual sporting events

• Being part of exhilarating music concerts, entertainment and lifestyle events

Showcasing Joburg as a business events destination

When compared with other global cities, Joburg is one of the most affordable to visit for both domestic and international visitors, whether it’s paying for transport and accommodation, entry into the city’s many tourist attractions, shopping, or enjoying its superb restaurants, nightlife and cultural attractions.
The Welcome to Jozi – Make a Visitor’s Day Today! campaign will also showcase Johannesburg’s capabilities and credentials as an international destination of choice and as a year-round destination for business and investment, business events, lifestyle, sports and leisure.

Meeting planners organising meetings, conferences or exhibitions in Joburg are spoilt for choice when it comes to business events venues. They don’t need to venture outside of Joburg to source suitable venues. In addition, by retaining their meetings in Joburg, there is a range of four and five-star stand-alone international convention centres, expo centres, and multi-purpose venues that can cater for smaller meetings and large conferences of up to 20,000 delegates. To date, over 28 000 lifestyle events have been hosted in Joburg alone in 2015.

Nurturing tourism

There is also a wide range of three to five-star hotels that have high-tech meeting rooms, combining the best in accommodation with world-class conferencing facilities. “Visitors to our city make a significant contribution to Johannesburg’s economy, which benefits development, job creation and transformation. By giving our visitors the best experiences while in our vibrant city, we are nurturing and growing tourism’s contribution to our local economy which is advantageous to all of us.” Says counsellor Ruby Mathang, head of economic development at the City of Johannesburg.

He adds that the campaign’s success is dependent on collaboration and cooperation between the City of Johannesburg, its residents and all tourism stakeholders. “By working together, we can ensure visitors to our wonderful city experience the best that Johannesburg has to offer – our warm and welcoming people and the fantastic variety of experiences and attractions on offer.”

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Dubai to print world’s first 3D-printed office building

The United Arab Emirates likes to be first when it comes to amazing feats of construction and technology, and architecture in Dubai is constantly pushing the envelope. The world’s tallest building already towers over Dubai’s skyline, and now the city is planning to build the world’s first fully 3D-printed office building. It’s a cool, space-age structure that will save a bundle on construction costs and material waste.

The office building will take just a matter of weeks to construct. The overall structure won’t be that big in terms of scale, covering just 2,000 square feet (186 square meters), but it’ll be huge for the 3D-printing history. The building will be the world’s first fully-functional 3D-printed office building, and will serve as operations headquarters for the recently opened Museum of the Future, which is located nearby the building site and also features 3D-printed components. The office building will be printed one layer at a time by a 20-foot-tall 3D printer, and then assembled onsite. What’s more, all of the furniture, fixtures, detailing, and structural components will also be 3D-printed, making this endeavor the most ambitious 3D-printing project in architectural history.

The project represents the combined efforts of Dubai and WinSun Global – a joint venture between Chinese 3D-printing technology firm WinSun and international investors; leading global architecture and engineering firms Gensler, Thornton Thomasetti, and Syska Hennessy are also involved in the delicate process of making 3D-printed architecture history.

Related: The World’s first floating private islands get the green light in Dubai

Although 3D-printed building technology is still somewhat new, many in the industry are looking to 3D printing to speed up construction times, lower costs, and reduce material waste. Production times can be cut by as much as 50 to 70 percent, while 3D printing can reduce labor costs by 50 to 80 percent, according to experts. These techniques can also eliminate up to 60 percent of construction waste, making 3D printing a viable environmentally-friendly alternative to traditional building methods.

Planners haven’t announced when the 3D-printed office building will be constructed, but since the whole process will only take a few weeks, we hope to hear it will happen soon. Check back for updates, as we’ll definitely be watching this historic project closely and curiously.

Source: inhabitat


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