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WTM Africa partners with Southern Africa Tourism Services Association for the 2015 SATSA Conference

After a difficult year for South Africa’s inbound tourism sector, SATSA members plan to take stock and regroup at this year’s conference, which is themed ‘Out of the Fire: Working Together for Growth.’ Says SATSA CEO, David Frost: “We need to turn our focus to the future now and map out our way forward, highlighting areas where we can create leverage for our businesses. We deeply value the role of sponsors in supporting this platform for development.”

WTM Africa will be sponsoring the opening dinner of the conference, an informal evening featuring the best of food, drink and entertainment that the Garden Route has to offer. In addition, Carol Weaving, Managing Director of Thebe Reed, the organisers of WTM Africa, will participate in a session on ‘The Future of Trade Shows in South Africa’. This panel discussion takes place on Friday, 14 August at 12h15.

General Manager of WTM Africa, Chardonnay Marchesi says: “We are looking forward to being part of the SATSA 2015 Conference. A collaboration such as this allows us to work together in addressing current trends in the tourism industry and to further promote the effort achieved in the inbound sector, in making Southern Africa and Africa a marketable leisure destination.”

The three-day conference will review trends such as adventure tourism, responsible tourism, transformation and new approaches in conserving Africa’s wildlife. The prestigious keynote speaker as this year’s conference will be Minister of Tourism, Derek Hanekom.

Taking place in Cape Town at the Cape Town International Convention Centre between 6 and 8 April 2016, WTM Africa is the leading B2B exhibition for the inbound and outbound African travel & tourism markets. Through its industry networks, global reach and regional focus, WTM Africa creates personal and business opportunities providing customers with quality contacts, content and communities.

In 2015, WTM Africa showcased more than 570 exhibitors, 82% new buyers from over 45 different countries, 7600 prescheduled appointments before the show began, as well as an 18% increase on 2014 visitors and 39% increase on overall travel professionals at the show.

WTM Africa’s inaugural event in 2014 recorded remarkable results which saw approximately 4,000 industry professionals negotiate deals worth $314 million (£189 million).

Source: traveldailynews


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WTM Africa: International Responsible Tourism Conference 14 & 15 APRIL 2015

By Vania Reyneke

I represented Alive2Green at the International Responsible Tourism Conference last week and the insight gained was so awesome that I thought it would make an interesting read for our news letter.

What surprised me was the positive feedback we got from abroad referring to our Responsible Legislation.

Our key note speaker, Prof Harold Goodwin, Professor and Director, Manchester Metropolitan University and International Centre for Responsible Tourism, UK quoted a very true thing:

“Aah but your land is beautiful” Alan Paton

WTM AFRICA brought Responsible Tourism back to Cape Town which was evident not only at the conference but speaking to the trade on the floor.  There were so many who were working exceptionally hard at responsible and sustainable development on their properties.  Those traders who were still a bit in the dark about this whole concept listened and asked pertinent question.

As Prof Goodwin said South Africa was the first country if not the only one to national responsible tourism.  No other country has gone this route.  So why has Responsible Tourism, Cape Town not gone viral yet?  There are great advantages in Responsible Tourism, Cape Town:

Think of the future generations.  Did you have anything to fight for in your life?  If not, what do you tell the next generation?  You cannot escape the responsibility of tomorrow by evading it today.

The traveller is seeking Experiential Tourism.  Experiencing the economy and seeking memorable experiences.

We need to go from numbers in beds to special destinations ie:  Township Tours and places like District 6.  The question was raised, how do we get these traders to market?  Why is it always Table Mountain and the V&A Waterfront being marketed?

Our constitution refers to “We the people of South Africa”

Realising the ambition of the 1996 White Paper, policies have not changed.

The White Paper of 1996 refers to Development and Promotion of people:

The Demand Side

  • The human footprint
  • Social and Environmental impact
  • Future generations

The Supply Side  

  • Local Livelihoods
  • Local Culture
  • Others, such as UNESCO

It is critical to increase visitor volumes to create employment.

Kwakye Donkor, Marketing and Communication Director for RETOSA (Regional Tourism Organisation of Southern Africa) spoke about their initiatives:

  • Education.  Teaching children to read, write essays and enter competitions
  • Women in Tourism, the backbone to the economy of South Africa
  • Creating partnerships with South Africa and other countries in Africa
  • Developing tourism by conserving our natural resources
  • Re-looking at the star rating systems, criteria of which should change.

Garry Wilson, Mainstream Product and Purchasing Director for TUI Group, UK.

Tui is the largest Global Travel Group. The statement of the board is clear;  “As a global player aspiring to market and brand leadership in the tourism sector, TUI feels a particular commitment to the principle of sustainability…”

To read their phenominal sustainability initiatives one only has to read them on http://www.tui-group.com/.

The German airline TUIfly has been rated the most climate-friendly charter airline worldwide in the atmosfair Airline Index.

When they proceed into a new destination, the first thing they do is go out and experience/research the local flavour and authenticity.

Tui values feedback from customers, placing responsible and sustainable development at the highest of standards.

They visit real communities and intergrate the culture and resources to all their projects to ensure an authentic product.

Mathias Lessinger, Vice-President of Corporate Responsibility, KUONI, Switzerland

Destination Management has been voted “World’s Leading Destination Management Company” by the World Travel Awards in 2010, 2011, 2012, 2013 and 2014.

“Corporate Responsibility is a strategic issue, not an attempt to save the world.”

Tui creates an economic value and high on their list is employee sustainability.  They drive innovation and enhance customer value proposition.

Sustainable Supply Chain Management is key and so is managing opportunities and taking risks, opportunities such as:

  • Communities and forming partnerships
  • Quality of products
  • Sustainability of Destinations
  • New Business Opportunities and Competitive Advantage.

Tui sees a huge need for training and capacity building with suppliers, setting out clear sustainable excursion guidelines.

In Kenya and India Kuoni focused on Human Rights Due Diligence.

The Water Management initiatives launched by Kuoni have made them Water Champions

Working with ILO’s improve working conditions in hotels ie; SCORE, an international non-profit organisation specialising in community development through sport and recreation.  With its origins in South Africa in 1991, SCORE now has autonomous national offices in South Africa, Namibia, Zambia and the Netherlands, each supported by the SCORE International office in Cape Town.

One of Tui’s sustainable initiatives is taking note of child protection in the travel industry.

Tui works with industry and stakeholders through engagement, partnership and they have an open platform andf roundtable on Human Rights.

“Tourism is like fire.  You can cook your dinner on it, but it can burn you.”

The first panel – Tourism by Design consisted of four presentations followed by a panel discussion and questions from the floor.

Samantha Alandale of Hotel Verde, the Greenest Hotel in Africa announced that Booking.com announced the top researched hotel worldwide as being Hotel Verde and that standing as a tall tree in the wind is sometimes quite a scary place to be.

Lee Hendor Ruiters of the National Centre for Cleaning Products highlighted their programmes as being:

  • Resource efficiency in Tourism
  • Following the program of the Department of Trade and Industry
  • An Internship program called Green Skills Development
  • and the heat pump cycle actually saving R112,000 per annum.
  • A few challenges were raised in the Q&A session:
  • Water Challenges
  • Cost of certification and
  • Event Greening Forum need to set standards.

Afzaal Maudor, Philanthropist, CEO of Inspired Escapes, UK spoke with passion and dynamism quoting Simon Senek:

People buy WHY WE DO IT not WHAT WE DO”

He also stated CREATE A MONSTER THEN MARKET IT – RESPONSIBLE TOURISM.  Make it limitless, distruptive and beautiful.

Some of Inspired Escapes’ programs include:

The Great Orangotang Project

This, which was our flagship orangutan project and is now a multi award-winning orangutan project based in the Matang Wildlife Centre, focusses on the conservation and protection of Borneo’s most fascinating and enchanting species – the orangutan.

Due to mass deforestation, mining and forest fires, the habitat of the area’s orangutans is depleting and under constant threat. As a consequence, the species is increasingly endangered. The Matang Wildlife Centre is a refuge for orangutans which have been centre works tirelessly to reverse this trend in a number of ways, and is thoroughly 

Required Escapes, Killermanjaro

This is the alternative Mount Kilimanjaro experience. Not only will you summit one of the world’s most iconic mountains, but you will get the chance to take part in a local literacy project at the foothills of the mountain. 1000’s of people every year use the great Kilimanjaro climb as a way of fundraising for overseas charities. 1000’s of starving children and marginalised families witness this on a daily basis. At the foothills of Kilimanjaro lie local schools desperately in need of help, where many 14 year-olds still cannot read or write. We plan to reinvent these rural schools and turn them into desirable and successful places. On top of your charity of choice, why not join us and fundraise for the people of the mountain.

The Uganda Marathon to be held 24 May 2015

The Uganda International Marathon is the brainchild of Moses, Henry & Nick- three people working together to improve the lives of the vulnerable in the Masaka region of Uganda.

They wanted to create a way to show people from all over the world the beauty of Uganda, the fantastic warm, friendly welcome of its inhabitants and the amazing story of hope and promise in the country.

Conceived in August 2013, since then the marathon has gained the support of the Ugandan government, several large charities and NGOs working in the country, and most importantly- the endorsement of dozens of runners and adventurers, keen to be a part of the very first international marathon to take place in the country of Uganda.

This is the home of distance running, this is the silhouette jogging across the African sun, this is the dust rising in the wake of a group of lightning quick locals – this is everybody’s chance to be part of an adventure like no other.

For each of the signups Inspired Escapes are donating £1 to enable a disadvantaged local child to run in the children’s fun run KidsRunWild.

After listening to many panel discussions from abroad, the City of Cape Town and other government officials, we broke up into different categories of panel discussions, myself choosing Destination Tourism.

Interestingly the word “entrepreneur” came up time and again when we looked at bringing  the small, township destinations to market.  As Nombulelo Mkefa, Director, Tourism, City of Cape Town, South Africa clearly stated, if they cannot bring themselves to market they are not entrepreneurs and we should clearly distinguish before spending money on small enterprises whether it is a business that will be sustainable or not.

Another issue was that we are possibly focusing on promoting the wrong kind of destinations.  By the time the traveller gets to Cape Town they have already done a Township tour in Gauteng. Tongue in cheek “How many township tours can a traveller do?”

It was felt very strongly that we must possibly loose the word Township and that these tours should adhere to very strict rules and regulations as the feeling in the townships is already that they are seen as animals in a zoo.

From the discussions we had, communities within destinations and what they had to offer culturally and as a tourism destination should be researched well before bringing to market.

That it is important that the surrounding areas of a project in terms of people, resources and benefit for both the traveler and the community is looked at.

On close of this hugely succesful conference, we were again reminded of the importance of sustainable development in tourism and the constant awareness and marketing that is so important.

“CREATE THE MONSTER AND MARKET IT”

Image source: Africa Travel Week


Tourism is the point of convergence between the economy and the environment. The prospect of tourism dollars justifies conversation and helps to place an economic value on the environment – as such the tourism sector should be a leader within the area of sustainable business practice, and for some leading companies this is the case.
Tourism is the point of convergence between the economy and the environment. The prospect of tourism dollars justifies conversation and helps to place an economic value on the environment – as such the tourism sector should be a leader within the area of sustainable business practice, and for some leading companies this is the case.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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City affords local tourism entrepreneurs an opportunity to take a spot on the global stage

Ten local tourism entrepreneurs were able to market their products and services at the City of Cape Town’s stand during the World Travel Market (WTM) Africa, giving them the opportunity to rub shoulders with some of the world’s top travel and tourism industry buyers. The WTM Africa is a part of Africa Travel Week which took place at the Cape Town International Convention Centre from 13 – 17 April 2015.

The 10 entrepreneurs were chosen according to set criteria and were able to engage with international buyers and trade visitors at the City of Cape Town stand in the exhibition area. Among others, they had to be Cape Town-based, have been in operations for five years but not more than 10 years, and had to motivate why they believed their business should be showcased at the event.

‘The exposure for these local tourism businesses was invaluable. WTM Africa afforded them the opportunity to meet potential distributors and buyers, test market interest, evaluate the competition, identify strategic partners and position themselves globally. Our small, medium and micro enterprises (SMMEs) gained access to registered buyers; these are potential customers who are key decision-makers in the travel industry,’ said the City’s Acting Mayoral Committee Member for Tourism, Events and Economic Development, Councillor Xanthea Limberg.

The local tourism enterprises selected to be represented at WTM Africa were:

  1. Nonkululeko Charters
  2. Daddy’s World (accommodation)
  3. 33 South Backpacker
  4. Khayelitsha Travel
  5. Stobers Shuttle and Tours
  6. Sesfikile Wines
  7. Kingdom Tours & Transfers
  8. Mzansi Restaurant
  9. Enchanted Guest House
  10. Bikes and Wine (tour guides)

Cape Town Stand

‘Through Africa Travel Week, our local tourism SMMEs were able to establish relationships with tourism industry experts from across Africa and the world. The tourism industry is one of the most lucrative sectors, creating 37 500 full-time and 15 100 part-time jobs. We need to ensure that these jobs are sustained and facilitate the creation of further jobs in the sector by making these opportunities available to our entrepreneurs. By increasing international trade, SMMEs are able to become sustainable and effectively contribute to the local economy,’ said Councillor Limberg.

Africa Travel Week is the continent’s largest international travel industry event. The show attracts approximately 500 international tourism industry buyers, 4 500 trade visitors, 220 members of the media and 1 700 exhibiting personnel from across Africa and the world. This year’s event comprised of the 11th International Conference on Responsible Tourism in Destinations and three co-located World Travel Market shows, i.e. World Travel Market (WTM) Africa, the International Luxury Travel Market Africa (ILTMA), and the Incentives, Business Travel and Meetings Africa (IBTMA) events.

Source: Responsible Cape Town


 

Tourism is the point of convergence between the economy and the environment. The prospect of tourism dollars justifies conversation and helps to place an economic value on the environment – as such the tourism sector should be a leader within the area of sustainable business practice, and for some leading companies this is the case.
Tourism is the point of convergence between the economy and the environment. The prospect of tourism dollars justifies conversation and helps to place an economic value on the environment – as such the tourism sector should be a leader within the area of sustainable business practice, and for some leading companies this is the case.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Responsible tourism is about ethics, not marketing

Today’s tourists look for destinations that reflect their ethics. They want to visit real communities and have real interactions with real people.

“You can’t outsource responsibility,” says Harold Goodwin, a stalwart of the global move towards sustainable and meaningful tourism.

Giving the keynote speech at the 11th Responsible Tourism in Destinations conference – part of Africa Travel Week and World Travel Market Africa being held in Cape Town this week – Goodwin stressed the need for individuals in the South African tourism industry to make significant changes to the way they do business to make tourism more meaningful and sustainable.

Why not bool your seat in advance?
Why not bool your seat in advance?

“The argument for responsible tourism was made, and won, years ago in the United Kingdom and Europe,” says Goodwin. “The behaviour of tourists travelling from these markets has already adjusted, leaving them wanting authentic, genuine and sincere travel experiences, and yet the South African industry still insists on being provided with evidence that inbound tourists want sustainable and ethical, responsible holidays.”

Goodwin says today’s British and European tourists are “responsibly aware”, demanding long-haul holidays that offer local flavour and authentic experiences.

“They want to visit ‘real’ local communities and have ‘real’ interactions with ‘real’ people. They increasingly understand the political, economic and social impact their holiday choices have and look for destinations which support and reflect their ethics. They choose products and destinations that offer unique experiences, create a sense of place and contribute meaningfully to communities. They also understand that no two communities are ever exactly the same.”

Responsibility is free
Goodwin, professor of responsible tourism management at Leeds Beckett University in the UK, adds that making tourism “better” – better for tourists, better for tourism employees, better for local people and better for the environment – is the right thing to do.

He believes the South African tourism industry must stop insisting on being given a business case for responsibility, because there is none.

“You can either choose to be responsible or you can choose to be irresponsible. It’s a choice you make. Responsibility is free, it’s there on the shelf and you can take as much of it or as little as you like, any time you like.”

Responsible tourism means being responsible and ethical at every level of a tourism business. It is a choice of how to operate, not a marketing tool.

South Africa cannot afford to rest on its laurels, and has largely failed to capture the mass European market, says Garry Wilson, mainstream product and purchasing director of the world’s largest integrated travel group, TUI Travel. He effectively holds the world’s biggest chequebook when it comes to purchasing global travel products and he sees a lot of potential for tourism growth in the South African market if it can adopt a more responsible approach.

Although traditional inbound markets like the UK remain stable, South Africa has not seen significant growth from them over the past few years, and the number of visitors from emerging markets like China and India is in sharp decline.

Choosing how to operate
The marketing of the country as a tourism destination is handled by the government-funded South African Tourism, which does not actively draw attention to businesses or tourism products that are responsible and meet the ethical needs of visitors.

Responsible tourism is often misconstrued by marketers and industry professionals who present traditional culture and community activities that don’t offer sustainable benefits to local people.

“South Africa needs to focus much more on the transition to responsible, sustainable tourism practices and the development of products and infrastructure that support them,” says Wilson.

The challenge is to design better products, more effectively market those products and make tourism more inclusive and accessible, all of which are critical to sustainable tourism growth.

“Being responsible in the tourism arena helps to lower costs, has significantly lower impact on the environment, contributes to building better places for people to live and consequently better places for people to visit. It just makes perfect sense.”

Source: Mail & Guardian


 

Tourism is the point of convergence between the economy and the environment. The prospect of tourism dollars justifies conversation and helps to place an economic value on the environment – as such the tourism sector should be a leader within the area of sustainable business practice, and for some leading companies this is the case.
Tourism is the point of convergence between the economy and the environment. The prospect of tourism dollars justifies conversation and helps to place an economic value on the environment – as such the tourism sector should be a leader within the area of sustainable business practice, and for some leading companies this is the case.

 

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Countdown to WTM Africa 2015 begins

With just under a month to go, the City of Cape Town is gearing up for Africa’s largest B2B inbound and outbound travel trade show, WTM Africa. Taking place at the Cape Town International Convention Centre (CTICC) between 15 and 17 April 2015, this year WTM Africa will be offering a vast array of business opportunities for key travel professionals and international buyers. Included in the much anticipated 2015 program is the Responsible Tourism in Destinations Conference, Responsible Tourism Awards and the WTM® Buyers Club to name a few.

Open to all travel professionals working in the African travel industry, WTM Africa is the ideal meeting place for travel professionals and buyers, allowing them to engage in real quality business. The WTM Buyers Club attracts top-quality buyers and is renowned for generating sound business leads. Buyers’ Club Members primarily comprise of tour operators, travel agents, wholesalers and private travel arrangers with purchasing power.

The WTM Africa Hosted Buyer Programme provides a cost and time effective way for top level decision makers to source new suppliers, discover new destinations, be inspired, as well as network and connect with the African travel industry. Carefully selected Hosted Buyers can look forward to a variety of benefits at WTM Africa such as a personalized diary of appointments, a substantial financial contribution towards the cost of their flights, up to 4 nights’ accommodation, exclusive networking events, access to VIP lounge and post event tours.

“The WTM Africa Hosted Buyer Programme has been extremely well received this year with increased interest from a wide variety of key buyers. With 80% new Hosted Buyers and 20% increase to date on 2014’s pre-scheduled appointments, the opportunity for economic growth in both local and international markets is huge,” says Hosted Buyer Manager, Paulina Lund.

The Responsible Tourism in Destinations Conference will be running alongside WTM Africa 2015. A core theme and focus for this year’s show is responsible tourism and how the travel industry can help improve the impact their sectors have on social development and improvement within their country, on their continent and globally. The conference presents an opportunity to reflect on what has been achieved in Cape Town, South Africa and elsewhere around the world, to document good practices applied by different producer groups, and set the agenda for change for the next 10 years.

Also included in WTM Africa’s exciting line-up is the African Responsible Tourism Awards. These awards aim to celebrate the efforts made by individuals, organizations and destinations on the continent, and to inspire change in the African tourism industry. The categories for the 2015 awards include; best for poverty reduction, best for beach tourism, best destination for responsible tourism, best for engaging people&culture, best for wildlife conservation and best blog for responsible tourism.

“The World Responsible Tourism Awards at WTM have been a great success at World Travel Market over the past 12 years. I’m delighted that WTM Africa will be hosting The African Responsible Tourism Awards. Tourism is central to the continent’s economy, which makes it all the more vital that the African travel and tourism industry acts responsibly to preserve and protect its unrivalled natural resources. WTM Africa is ideal to highlight the best responsible practices in the African travel industry,” says WTM Africa’s Commercial Director – Sugen Pillay.

Apart from an outstanding 3 day event programme, WTM Africa is proud to boast partnerships with key, influential African associations such The Kenya Association of Tour Operators (KATO), South African Youth Travel Confederation (SAYTC) and The South African National Biodiversity institute (SANBI).

KATO is Kenya’s foremost tourism trade association, representing the interests of over 250 of the leading and most experienced professional tour operators in Kenya. SAYTC is a non-profit, membership-driven organization that aims to market South Africa globally as a preferred youth tourism destination. SAYTC represents operators within the backpacking, education, tours and transport and volunteering sectors. SANBI manages the National Botanical gardens as windows to SA’s biodiversity for enjoyment and education. The gardens are picture perfect havens for biodiversity and are situated in different parts of country.

Pillay says, “Our partnership with associations such as KATO and SAYTC and government agencies such as SANBI are pivotal in furthering the African travel industry on a global stage. We are glad to be providing the ideal platform for these organizations to increase brand awareness and network with relevant industry stakeholders.”

WTM Africa forms part of Africa Travel Week which comprises of three co-located industry events namely International Luxury Travel Market (ILTM) Africa, International Business Travel Market (IBTM) and WTM Africa.

Source: For Immediate Release.net


 

Responsible Tourism Dialogue

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WTM Africa to host first Responsible Tourism Awards

Responsible tourism is to take centre stage at the forthcoming WTM Africa with the launch of its first Responsible Tourism Awards.

The ceremony is set to take place on April 16, and builds on 12 years of success for The World Responsible Tourism Awards at World Travel Market in the UK.

WTM portfolio director Craig Moyes said judging was already under way with 112 nominations from 16 countries.

He added: “The examples of responsible tourism best practice by companies of all sizes are a testament to how serious the industry takes responsible tourism and what can be achieved if these examples are shared.

“I’m delighted that WTM Africa will be hosting The World Responsible Tourism Awards at WTM Africa.

“Tourism is central to the continent’s economy, which makes it all the more vital that the African travel and tourism industry acts responsibly to preserve and protect its unrivalled natural resources.

“WTM Africa is the perfect platform to highlight the best practice in the African travel industry.”

Justin Francis, managing director of World Responsible Tourism Awards organiser responsibletravel.com, added: “The World Responsible Tourism Awards have always been global in reach, but together with World Travel Market we’re excited to be bringing our trademark rigour to the next generation of Responsible Tourism Awards programmes.

“With our new regional range of awards, we have the chance for local organisers to lead the search for the most inspirational responsible tourism experiences in their destinations.

“And you never know, you may see one or two of the regional winners sharing the limelight at our global awards in London later this year!”

Source: TTG Digital


 

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Responsible tourism key focus of WTM Africa 2015

Responsible tourism will be a key focus of the World Travel Market Africa (WTM Africa), which runs from 15 to 17 April at the Cape Town International Convention Centre.

The conference and seminar sessions, featuring key industry figures, “will offer all visitors the best insight into the industry and focus on the exciting future prospects for this emerging region”, say the organisers, Thebe Reed Exhibitions.
On the program are:

•WTM Africa Responsible Tourism Program, led by Professor Harold Goodwin with a panel of local and International speakers, offering visitors the chance to discuss and learn about the latest sustainable tourism initiatives and thinking affecting the African continent;

•iambassador and Traveldudes will host two sessions – the first outlining how international travel bloggers are changing the media landscape and the second a panel discussion about collaborating with bloggers, including perspectives from the blogger and industry sides, and will focus on best practices;

•WTM Vision – Cape Town will examine the latest research on regional-specific trends and insights into what the future for those sectors might be, and Ronald Tinashe Mapiye, research analyst at Euromonitor International will discuss the evolution of tourism, with particular focus on domestic tourism in Sub-Saharan Africa.

WTM Africa is expected to exceed all targets and expectations, say the organisers. “The response we have received from exhibitors for our second year has just been tremendous and we are still signing up new exhibitors as we speak,” said Carol Weaving, managing director of Thebe Reed Exhibitions.

“WTM Africa was a great success last year. I think our industry was mainly watching from the sidelines on how it would perform, and this year companies who are serious about meeting the right people, conducting productive meetings and getting a return on their investment, do not want to miss out.

“In addition, we are attracting not only buyers looking for African product alone. We are providing a holistic travel and tourism show that benefits all travel professionals from a wide variation of focus and this is exciting.”

WTM Africa was held for the first time in 2014. This year, there will be more than 400 exhibiting companies from over 60 countries around the globe, including other parts of Africa. There will also be debates and seminars, as well as topical and beneficial talks covering to-the-point topics that have a direct impact on the business of travel.

Exhibitors and visitors from the travel industry can expect to meet with hosted buyers on pre-set compulsory appointments and have access to Buyers Club members and other visiting travel professionals. There will be speed networking sessions, social engagements and events.

Source: eTurbo News


 

Responsible Tourism Dialogue

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WTM Africa 2015 announces new raft of delegates

WTM Africa 2015, the leading business-to-business tourism event in Africa, has added an array of new International exhibitors, including destination hot-spot Abu Dhabi and a number of major players from the hotel, travel technology, cruise and airline sectors.

Screen Shot 2015-01-29 at 8.58.03 AMThe new exhibitors at WTM Africa 2015 – which will take place at the Cape Town International Convention Centre from April 15th-17th – signed up following glowing publicity and positive feedback that resulted from the hugely successful inaugural WTM Africa last year.

The Abu Dhabi Tourism and Culture Authority is the latest destination to sign up to WTM Africa 2015, while, from the global accommodation sector, International Hotel Group, Best Western and Hotel Verde are new exhibitors.

Mubarak Al Nuaimi, director, destination promotion department, TCA Abu Dhabi, said: “We followed with interest the success of the inaugural WTM Africa exhibition in 2014 and we are excited to be exhibiting this year at what has already established itself as a major trade must-attend event on the continent.

“Our delegation of leading hotels, tour operators and national airline Etihad Airways will showcase the very best of Abu Dhabi’s tourism opportunities while also highlighting the culture and heritage of the emirate.

“Airlift to Abu Dhabi will substantially increase from March when South African Airways begin flights direct to the UAE capital, joining Etihad Airways’ seven flights a week to Abu Dhabi, and this is an ideal opportunity for us to increase our inbound visitors from the African continent.”

From the airline sector, fastjet, the low-cost pan-Africa airline – part owned by easyJet – will be highlighting new opportunities following its newly launched routes to South Africa, Zambia and Zimbabwe from its Dar es Salaam base.

From the world of cruising, Pullmantur Cruises is aiming to raise awareness of its fleet of five ships and its wide selection of destinations.

The company has long served the Spanish market, but is now keen to establish itself as an international brand.

Finally, two new travel technology companies will be exhibiting for the first time this year: booking system provider Traveltek and All In Travel, which provides travel agents with an online reservation system that integrates hotels’ inventory and direct contracted products.

This year’s event has been expanded by an extra day to become a three-day event and the exhibition floor space will be 50 per cent bigger.

WTM Africa 2014 facilitated an impressive $314 million in industry deals.

WTM Africa, Thebe Reed Exhibitions, managing director, Carol Weaving said: “We’re excited to welcome more of the world’s key tourism players to WTM Africa 2015.

“It’s great to see such a wide range of new exhibitors from such different International tourism businesses, and it’s a result of the buzz WTM Africa created during its inaugural event last year.”

Source: Breaking Travel News

Image: WTM Responsible Tourism


Responsible Tourism Dialogue

 

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