SUNDANCE AUDIENCE AWARD-WINNING ‘FUEL’ COMING TO CINEMAS 27th JULY 2012
Posted on 09. Jul, 2012 by Cara in Press Office
Fuel will have its second showing at The Sandton Convention Centre on the 28th July at Youth Day. 300 FREE Tickets available – First come first serve. RSVP here now to book your seat!
Press Release-
IMMEDIATE RELEASE
Cape Town, 26 June 2012 by Truth Inc
Contact: Jean van Breda
T: 021- 824 4559
E: media@truthinc.co.za
www.greentruth.co.za
“A rousing documentary on the real costs of petrochemical dependence and
the practical alternatives within reach.”
- Seattle Post-Intelligencer
“The film preaches to the unconverted with passion, energy and graphics so clear
that they would make Al Gore weep all over his PowerPoint.”
- New York Times
“Practical and Inspirational, ‘FUEL’ faces the Facts of the Energy Crisis.”
“The unofficial sequel to Al Gore’s ‘An Inconvenient Truth’.”
“Watch the Film, Learn from it, and Make it Happen.”-MTV Movies
“Vital” “Fascinating” “Refreshing”
SUNDANCE AUDIENCE AWARD-WINNING ‘FUEL’ COMING TO CINEMAS 27th JULY 2012
Directed by Biofuel Visionary, Josh Tickell, also named as a
UN Goodwill Ambassador on Renewable Energy
Cape Town, South Africa (June 2012) – After premiering at the Sundance Film Festival and subsequently winning the Audience Award, FUEL, the “little documentary film” about alternative fuels has been converting audiences worldwide. Directed by biofuel evangelist Josh Tickell, the documentary examines our reliance on oil and features experts and eco-celebrities such as: Sheryl Crow, Neil Young, Willie Nelson, Larry David, Richard Branson and Robert Kennedy, Jr. Truth Inc is releasing FUEL under the brand “Green Truth” in South Africa with a focus on encouraging discussions and motivating everyone to “Go Green”, making Going Green Easier! Various premiere events with co branding and eco-friendly branding opportunities will be available. The film will be released only on Independent Cinemas throughout South Africa, which will follow with university, school and community screenings and the DVD release. Media, corporates, small businesses, all eco-friendly companies and organizations are invited to partner with Green Truth with the release of FUEL in South Africa in helping our nation and it’s citizens realize we have a hopeful future, there are many innovative resources available and sustainable living is not only possible, it’s imperative. Green Truth invites you to join the movement!
Since premiering at Sundance, the interest in FUEL points towards a biofuel revolution with the rallying cry, “Change your Fuel…Change Your World.” Some highlights include:
· Accepted to 30 film festivals that featured special environmental programs with thousands of participants.
· Screenings at hundreds of eco-friendly events across the USA and other countries.
· Senators, representatives, council members, governors and mayors in over 20 states in the US were engaged in energy conversations through special screenings and sponsored events with the NRDC and Greenpeace as well as panels with Jim Hightower, Jay Inslee (D-WA), Brian Bill bray (R-CA), Dr. Steven Chu, Secretary of Energy USA.
· Tickell, named a UN Goodwill Ambassador during the 2nd annual IREO Renewable Energy Awards Gala 2009, is also the author of two books: “BioDiesel America” and “from the Fryer to the Fuel tank.”
About 150 years ago humans drilled into the earth and began extracting oil and that’s when our world profoundly changed. Oil is the lifeblood of our society, almost everything in our lives is made from oil. It heats us, it cools us, it feeds us, it brings us what we need to live… It takes us where we need to go, but there are problems with our use of oil, serious problems!
Our present predicament and dependence on foreign oil and other fossil fuels need to be re-evaluated and solutions must be found. Oil is being used and abused, our world is addicted to oil and the affects are devastating to humans and the environment. “Going Green made Easy” is one of the focus areas of Green Truth, where you will be helped and guided by the leading technologies and information to enable you to make the transition to a Greener Lifestyle when it comes to the fuel you use.
FUEL encourages the discussion about the consequences of abusing our oil resources. Especially now, during this moment of “Change” going on in our world, it is extremely important to examine all the factors that have contributed to not only the economic meltdown, but also the environmental crisis and America’s position in the world. And now as we look for answers and seek accountability, FUEL can help break the discussion wide open as it exposes the shocking connections between the auto industry, the oil industry and government, while exploring alternative energies such as solar wind, electricity and non-food based biofuels.
FUEL is an example of the social movement that is going on in the world and encouraging investing in alternative energies as the way of our future and creating green industries. FUEL challenges the audience to make a change and seek accountability, reinforcing the idea that the power of every individual can and will make a difference.
Synopsis:
FUEL is a comprehensive and entertaining look at energy: a history of where we have been, our present predicament and a solution to our dependence on foreign oil. Rousing and reactionary, FUEL is an amazing, in-depth, personal journey by eco-evangelist Josh Tickell, of oil use and abuse as it examines wide-ranging energy solutions other than oil, the faltering US auto and petroleum industries, and the latest stirrings toward alternative energy. The film includes interviews with a wide range of policy makers, educators and activists such as Woody Harrelson, Neil Young and Willie Nelson. Tickell knew he just couldn’t stand idly by any longer. He decided to make a film, focusing both on the knowledge and insight he discovered, but also giving hope that solutions are at reach. A ‘regular guy’ who felt he could make a difference, he spent 11 years making this film, showing himself – and others – that an individual can indeed make a difference. Stirring, radical and multi-award winning energy documentary! “FUEL” features experts and eco-celebrities such as: Sheryl Crow, Larry David, Richard Branson and Robert Kennedy, Jr.” Running Time: 111 min
Cast: Josh Tickell, Barbara Boxer, Richard Branson, Sheryl Crow, Larry David, John Paul DeJoria, Larry Hagman, Woody Harrelson, Jim Hightower, Robert Kennedy Jr., Vinod Khosla, Willie Nelson, Julia Roberts, and Neil Young.
A complete press kit and many resources are available on request. FUEL will be in selected independent cinemas nationwide from 27th July 2012, please visit the website for cinema listing. The film will also be available for corporate events and screenings. For premiere cinema events and more information on FUEL as well as downloadable materials, visit www.greentruth.co.za.
Watch the trailer, interviews and many more video clips on YouTube:
http://www.youtube.com/user/greentruthsa
Join us on Facebook:
http://www.facebook.com/greentruthinc
Contact: Jean van Breda
T: 021-824-4559
E: media@truthinc.co.za
www.greentruth.co.za
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About Truth Inc- Green Truth
Truth Inc is a creative media agency specializing in marketing, branding and using multimedia to promote the message of clean green holistic eco friendly products and information. We categorize all products and information into two sectors namely, Healing Truth (wellness and nutrition initiatives) and Green Truth (green energy and environmental initiatives), and these two sectors represent two national brands which serves as two advertising platforms respectively. Truth Inc is proudly supported by Healing Truth and Green Truth. Truth Inc is a company which networks with various like-minded companies and individuals locally and worldwide to form a joint / combined force and present a one stop marketing and information platform to promote awareness for alternative clean green healthy holistic living. Truth Inc ensures the evidence is shared for all to see and to come to a better understanding of the lies and deceit we are bombarded with daily. Truth Inc believes that the media is a key medium of communication and will therefore utilize any and all possible means in making the evidence and information known. Green Truth aims to bring awareness to all concepts, projects and products that fall into this sector and enable consumers a faster and more effective way to have access to what is currently available. Green Truth also utilizes the power of media and entertainment by which we focus on sharing the truth about green energy and environmental initiatives with the public through an interactive website, films and social media platforms. Brand ambassadors and branded events, campaigns and projects will form part the general awareness strategy.
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