banner

CapeTown
1308 Views

SA named best in Africa for business tourism events


Cape Town – The number one city in Africa for business tourism events is Cape Town, according to the International Congress and Convention Association Country and City rankings released in May 2016.

Find sales opportunities in your market

The city has once again retained its number 1 position in Africa for hosting association meetings, with 48 international association meetings hosted across the continent Cape Town has managed to retain its position ahead of Johannesburg, Marrakech and Nairobi – each hosting 17 meetings.

Corne Koch, Head of Wesgro’s Cape Town & Western Cape Convention Bureau accepted a Members Choice Award for Wesgro for a third year running saying, “Over the past year, the team has secured 17 conference bids with an estimated delegate attendance of 28 280 and estimated economic impact of R374m for the province.”

The ICCA rankings are seen as one of the most important benchmarks used in the international meetings market for identifying and comparing destinations.

“Over the past five years, the estimated economic impact of the conference bids secured by Wesgro’s Cape Town & Western Cape Convention Bureau is R1.5bn for the province,” says Judy Lain, Wesgro’s Chief Marketing Officer Tourism, “making business tourism events such as association meetings an important economic contributor and job creator for the region.”

The bureau secured its largest bid to date, winning the World Ophthalmology Congress for 2020, with an estimated delegate attendance of 15 000 and estimated economic impact of R224m.

Earn valuable CPD credits

Redeem your 50% discount

How to use product life cycle analysis to your advantage. (David Baggs)

Source: traveller24


Follow Alive2Green on Social Media
TwitterFacebookLinkedInGoogle +

Recently Published

Screen Shot 2017-06-22 at 2.45.24 PM
»

Air transport supports 490,000 jobs and contributes $12bn in GDP for SA

The International Air Transport Association (IATA) released new data ...

Screen Shot 2017-06-22 at 12.18.56 PM
»

Gold rises as oil price slump boosts safe haven demand

BENGALURU – Gold prices rose for a second straight day on Thursday ...

Screen Shot 2017-06-22 at 12.10.00 PM
»

Should you join the charge and buy an electric car?

Green motoring is becoming financially attractive thanks to a drop in ...

logo (1)
»

Charting a new vision for energy efficiency

As part of its rebranding, the Southern African Energy Efficiency ...

Screen Shot 2017-06-20 at 3.16.20 PM
»

Polyco Launches a Movement to Make Waste Work

About 177,000 tonnes of polyolefin plastics, such as milk and ...

Screen Shot 2017-05-31 at 9.48.29 AM
»

Green Building Council South Afica inspires South Africans to connect with nature on World Environment Day

The Green Building Council SA (GBCSA) is celebrating World ...

Screen Shot 2017-05-29 at 2.29.26 PM
»

South Africa produces 108 million tons of waste per year

FOURWAYS – South Africa’s recycling and economic development ...

Screen Shot 2017-05-29 at 12.20.58 PM
»

Miners brace for unveiling of strict new charter in South Africa

Ashake-up to the mining code in South Africa could have a ...

Screen Shot 2017-05-29 at 11.49.40 AM
»

BMW just unveiled the sleek electric motorcycle of the future

Ready to commute in style? BMW just unveiled a futuristic, ...