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SA named best in Africa for business tourism events


Cape Town – The number one city in Africa for business tourism events is Cape Town, according to the International Congress and Convention Association Country and City rankings released in May 2016.

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The city has once again retained its number 1 position in Africa for hosting association meetings, with 48 international association meetings hosted across the continent Cape Town has managed to retain its position ahead of Johannesburg, Marrakech and Nairobi – each hosting 17 meetings.

Corne Koch, Head of Wesgro’s Cape Town & Western Cape Convention Bureau accepted a Members Choice Award for Wesgro for a third year running saying, “Over the past year, the team has secured 17 conference bids with an estimated delegate attendance of 28 280 and estimated economic impact of R374m for the province.”

The ICCA rankings are seen as one of the most important benchmarks used in the international meetings market for identifying and comparing destinations.

“Over the past five years, the estimated economic impact of the conference bids secured by Wesgro’s Cape Town & Western Cape Convention Bureau is R1.5bn for the province,” says Judy Lain, Wesgro’s Chief Marketing Officer Tourism, “making business tourism events such as association meetings an important economic contributor and job creator for the region.”

The bureau secured its largest bid to date, winning the World Ophthalmology Congress for 2020, with an estimated delegate attendance of 15 000 and estimated economic impact of R224m.

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How to use product life cycle analysis to your advantage. (David Baggs)

Source: traveller24


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