This is our third volume of the Sustainable and Responsible Tourism Handbook. I thought it would be a good opportunity to reflect on all the information and tools that we have provided in volumes one and two, and to see how this volume complements and builds on the previous volumes. The aim is to test our ability, as a Sustainable Tourism Community, to practice what we preach i.e. to bring about meaningful and impactful sustainable tourism initiatives that will help us achieve our collective goals. Alive2green, through this publication, has created a platform for the industry to communicate our collective efforts and to share insights and tools. Now it is up to the reader to take this and make it work – whether you are a business owner, an employee, a member of civil society, a tourist or a public servant. For a map of the three volumes, please read chapter one.