Pernod Ricard’s 9th Responsib’ALL Day: employeesstop working globally to engage in the Circular Economy

100 sustainable projects to minimise waste across five continents

Today, all Pernod Ricard South Africa employees will down tools to learn about the Circular Economy, joining more than 18 000 of their global counterparts in 86 countries in celebration of the 9th edition of Responsib’ALL Day.

Created in 2010, Responsib’ALL Day is dedicated to sustainability and responsibility.  Each year it has an overarching theme which sees Pernod Ricard companies collaborate with local partners ona wide variety of community projects. This yearthe focus is on ‘Circular Making’, the third pillar of the Group’s 2030 Sustainability and Responsibility roadmap which aims to foster circularity across the business, to encourage employees to reimagine the way they use, dispose of, and minimise waste,  ultimately moving toward more circular models of consumption.

This Responsib’ALL Day Pernod Ricard employees in Cape Town,Johannesburg, Durban, Port Elizabeth, Bloemfontein, Polokwane and Mbombela and other towns will learnabout the Circular Economy from the Beach Co-op, which was started in 2015 by a group of volunteers collecting marine debris andfrom Plastics SA, representingall sectors of the South African Plastics Industry.  In Johannesburg, entrepreneur and founder of Packa-Ching,Zwelibanzi Ngubane, will give the team insightson incentivising behaviour change towards recyclable waste.  Employees will then head to different waste management and recycling facilities in their respective areas to see the Circular Economy in motion.

Dirk Conradie, Sustainability & Responsibility Manager says:  “As the ‘Creators of Conviviality’ creating shared value has been driving Pernod Ricard’s agenda for many years. We are proud to be part of South Africansociety and are constantly looking for ways to produce, distribute and co-create in an innovative and sustainable manner.”