banner

Leantech2
693 Views

How lean technology can save your business


Businesses will not survive, if they don’t start adopting a lean mindset (start small, fail fast if you will). Economic conditions, customer needs and a lack of financial resources are forcing businesses to operate more efficiently and to engage customers more effectively.By Craig Terblanche, regional director at Out Systems South Africa

Find sales opportunities in your market

Business survival hinges on the ability to change, to become lean and agile (with a small “a”).

The ability to change, is increasingly being driven by a more digital mindset and evolving market.

In the next decade the majority of your customers will be millennials and we believe, there has never been a better time for African businesses to embrace digital transformation.

While digital transformation, is a concept that is liberally bandied about – for many companies, the question remains, ‘How do we start lean’?

Lean is about identifying a problem (having a view of what the customer needs) and testing a  solution to validate the customer need. To do this however, businesses face an interesting conundrum.

The first option, the most expensive one, is to hire consultants to help understand what your customer needs, through a process of assumptions (perhaps validated by surveys of focus groups) and scenario setting.

The alternative, is to  take a lean approach, make your own assumptions and validate, or negate these systematically. Timing is everything. If you believe the time is right, a lean approach will allow you to find out sooner rather than later.

The right technology can be the differentiator both in terms of validation, and implementation.  This is where the concept of lean technology comes in.

To digitally transform, a business does not need to invest in a 100-strong digital team.  Lean technology uses the existing resources in an organisation that can be leveraged (millennials, entrepreneurs and problem solvers) to start the process of modernising and innovating.

Lean technology solutions give organisations the ability to validate as many assumptions as possible instead of investing in  a slow solution with long timelines and a big budget. Once in the market, customer feedback on the digital product will allow a company to pivot and be agile enough to adjust the offering.

Using lean technology means that businesses can build a golden thread, or basic solution, that isn’t overloaded with features and functionality.   This is a minimal valuable product (MVP), and it enables a cost effective, scalable approach to testing specific features and the usability of applications.  This approach ensures that the agility, and speed to change (or enhance) is not lost.

Leveraging feedback mechanisms to measure, track and collect data about how customers are interacting with the product, will help businesses understand its viability for further development (or not).

Resistance is futile

But there is still resistance. The misnomer that digital transformation means overhauling and changing a company’s technology footprint is one reason why businesses remain hesitant. There is no need for a big bang approach, with the risk of  switching everything off and turning a new system on.

The second hindrance is resistance within organisations. There are CEOs who are reluctant to change. They believe that face-to-face customer interaction is the “be all and end all” of their businesses market strategy.  This resistance leaves the company at risk of losing market share to a competitor who is able to adapt to evolving customer needs.

The biggest hindrance of change may be management’s inability to change. Old managers are not equipped to implement new ways of engagement so they’d prefer not to change. They often say’ we’ve tried that and it didn’t work’ or that won’t work for us. The classic “not invented here” syndrome.

Digital transformation is a business necessity. The myths that surround its design and implementation are preventing South African companies from being great and side stepping the disruptors in their market.
Earn valuable CPD credits

Redeem your 50% discount

How to use product life cycle analysis to your advantage. (David Baggs)

Source: techfinancials


Follow Alive2Green on Social Media
TwitterFacebookLinkedInGoogle +

Recently Published

Greenovate winners 2017 - Nicholas Tennick, Daniel Navarro and Mark McCormick
»

UCT triumphs in environmental innovation at South Africa’s third Greenovate Awards

Young environmental game-changes from the University of Cape Town ...

waste1
»

Meet Jan Palm, IWMSA President fighting the war on waste

When he isn’t fighting the war on waste or designing waste ...

gwarming
»

Humans Are the “Dominant Cause” of Global Warming, According to the Latest U.S. Government Study

SOLID EVIDENCE In June of 2017, The New York Times received a ...

norway2
»

South Africa – Norway Science Week 2017: A collaboration on building a thriving blue economy

The event Team Norway will be hosting South Africa – Norway  ...

uber-660x330
»

Uber South Africa has launched its new campaign for the festive season. The campaign, conceptualised by Grey Advertising, was driven by its insights into the South African rider culture.

Kate Owen, SSA strategy and campaign lead, says, “This year’s ...

Screen Shot 2017-11-29 at 2.58.41 PM
»

What drives instability in Africa and what can be done about it

Africa will remain turbulent because it is poor and young, but also ...

Screen Shot 2017-11-29 at 2.46.22 PM
»

Groundswell Against Nuclear In South Africa Could Put Paid To A Power Deal

Even if the plan can be massaged in Zuma’s interests, it won’t be ...

Screen Shot 2017-11-29 at 2.36.04 PM
»

Construction starts on new Deloitte Africa headquarters in SA

Construction work has started on Deloitte Africa headquarters at ...

a2g3
»

SACS INVESTS IN RENEWABLE ENERGY SYSTEM

South Africa College High School (SACS) in Cape Town has made a ...