banner

Screen Shot 2015-04-24 at 11.16.24 AM
1069 Views

City affords local tourism entrepreneurs an opportunity to take a spot on the global stage


Ten local tourism entrepreneurs were able to market their products and services at the City of Cape Town’s stand during the World Travel Market (WTM) Africa, giving them the opportunity to rub shoulders with some of the world’s top travel and tourism industry buyers. The WTM Africa is a part of Africa Travel Week which took place at the Cape Town International Convention Centre from 13 – 17 April 2015.

The 10 entrepreneurs were chosen according to set criteria and were able to engage with international buyers and trade visitors at the City of Cape Town stand in the exhibition area. Among others, they had to be Cape Town-based, have been in operations for five years but not more than 10 years, and had to motivate why they believed their business should be showcased at the event.

‘The exposure for these local tourism businesses was invaluable. WTM Africa afforded them the opportunity to meet potential distributors and buyers, test market interest, evaluate the competition, identify strategic partners and position themselves globally. Our small, medium and micro enterprises (SMMEs) gained access to registered buyers; these are potential customers who are key decision-makers in the travel industry,’ said the City’s Acting Mayoral Committee Member for Tourism, Events and Economic Development, Councillor Xanthea Limberg.

The local tourism enterprises selected to be represented at WTM Africa were:

  1. Nonkululeko Charters
  2. Daddy’s World (accommodation)
  3. 33 South Backpacker
  4. Khayelitsha Travel
  5. Stobers Shuttle and Tours
  6. Sesfikile Wines
  7. Kingdom Tours & Transfers
  8. Mzansi Restaurant
  9. Enchanted Guest House
  10. Bikes and Wine (tour guides)

Cape Town Stand

‘Through Africa Travel Week, our local tourism SMMEs were able to establish relationships with tourism industry experts from across Africa and the world. The tourism industry is one of the most lucrative sectors, creating 37 500 full-time and 15 100 part-time jobs. We need to ensure that these jobs are sustained and facilitate the creation of further jobs in the sector by making these opportunities available to our entrepreneurs. By increasing international trade, SMMEs are able to become sustainable and effectively contribute to the local economy,’ said Councillor Limberg.

Africa Travel Week is the continent’s largest international travel industry event. The show attracts approximately 500 international tourism industry buyers, 4 500 trade visitors, 220 members of the media and 1 700 exhibiting personnel from across Africa and the world. This year’s event comprised of the 11th International Conference on Responsible Tourism in Destinations and three co-located World Travel Market shows, i.e. World Travel Market (WTM) Africa, the International Luxury Travel Market Africa (ILTMA), and the Incentives, Business Travel and Meetings Africa (IBTMA) events.

Source: Responsible Cape Town


 

Tourism is the point of convergence between the economy and the environment. The prospect of tourism dollars justifies conversation and helps to place an economic value on the environment – as such the tourism sector should be a leader within the area of sustainable business practice, and for some leading companies this is the case.

Tourism is the point of convergence between the economy and the environment. The prospect of tourism dollars justifies conversation and helps to place an economic value on the environment – as such the tourism sector should be a leader within the area of sustainable business practice, and for some leading companies this is the case.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Book your seat here

Join the discussion here


Follow Alive2Green on Social Media

TwitterFacebookLinkedInGoogle +

Recently Published

Screen Shot 2017-08-17 at 8.56.14 AM
»

Cape Town Tourism will continue to build on the city’s tourism success

Cape Town Tourism’s service level agreement (SLA) has been ...

Screen Shot 2017-08-16 at 3.00.37 PM
»

Mining can be green and “sustainable”

Miners, First Nations feed fodder to government policy ...

Water and Mining - [https://www.miningreview.com/magazine_articles/water-and-power-efficiency/]
»

Water and power efficiency walk hand in hand

South African mining companies can manage water usage as part of a ...

Airport Craft Brewers barman Oscar Sentane prepares to serve one of Marali's blonde lagers at the O.R. Tambo airport in Johannesburg, South Africa.
»

Lift Off for Africa’s First Airport Brewery

There is a new addition to Africa’s busiest air transport hub, O.R. ...

agri
»

African Agri Investment Indaba

600+ GLOBAL LEADERS, 40+ EXPERT SPEAKERS 100+ KEY INVESTORS, 50+ ...

saeec1
»

12th Southern African Energy Efficiency Conference (2017SAEEC)

12th Southern African Energy Efficiency Conference (2017SAEEC) 14 ...

Screen Shot 2017-08-16 at 9.55.19 AM
»

Africa feeding Africa

While North America’s farmers pin their career hopes on the need to ...

Screen Shot 2017-08-16 at 9.40.05 AM
»

Get ready for climate impacts beyond your imagination

It’s time to start imagining the worst weather scenarios possible, ...

Screen Shot 2017-08-16 at 9.30.01 AM
»

15 African youth finalists in entrepreneurship prize

Fifteen emerging young African entrepreneurs will put their talent to ...