Providing detailed information for visitors
In practice, this means marketing the city’s attractions, experiences, accommodation and people across a variety of platforms including digital, social media and traditional media. Cape Town Tourism provides a wealth of detailed information for visitors to explore the city more, to ensure that their experiences are consistently world-class.
Cape Town Tourism also represents the city at trade shows and on other trade marketing platforms, to showcase what’s on offer and attract more visitors. This, with a view to expand the market locally, regionally and globally to key markets, which include the United States, Europe, the Middle East and Far East, as well as on the rest of the African continent ¬ – this includes promoting Cape Town as a destination and also identifying opportunities and potential partnerships.
Cape Town Tourism is a membership organisation comprising almost 1,300-member businesses, which include all tourism or tourism related businesses ranging from SMMEs to large multinational organisations.
Promoting and growing the tourism industry
As the city’s primary tourism organisation, Cape Town Tourism conducts extensive research into the economic value of tourism as well as visitor perceptions.
“We have long enjoyed working with the honorable mayor and her team as well as all those who represent the tourism industry in Cape Town in promoting this fantastic destination and ensuring that all expectations are met and exceeded for our visitors; it’s an honour that this working relationship is set to continue,” says Enver Duminy, CEO, Cape Town Tourism.
says Patricia de Lille, executive mayor, City of Cape Town.Cape Town Tourism encourages locals to extensively explore the city and to make use of the city’s resources on offer, and treat visitors well to ensure the ongoing growth of the tourism sector.